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Negozio Olivetti – Olivetti Showroom by Carlo Scarpa

Probably one of the smallest yet elegant museum I’ve ever Visited

From Wiki Italia :

“The Olivetti Showroom in Venice is a small room with two floors located in Piazza San Marco , designed by the architect Carlo Scarpa . After losing its original function for years, on 20 April 2011 the store was reopened after a thorough philological restoration that has returned the colors, the furniture and the collection of original Olivetti machines. The Assicurazioni Generali , which maintain the property, have entrusted to FAI – Italian Environment Fund , which takes care of the maintenance and ensures its use to the public.

The layout of the store was commissioned in 1959 in Shoe Adriano Olivetti , who had taken over the premises of a former disused shop in the Square. This space, precisely placed under the porch of the Old Magistrates , at the beginning ofsotoportego that ends at the Orseolo Basin , in the projects of Olivetti was to become a prestigious point of exposure and the launch of the known office supplies, attracting much attention customer as the aesthetes. In fact, given the location, the intervention had to be given to shoes made ​​with utmost care and precision, and with deep respect for the historical square and its monuments.

Shoe prepared a project of great formal refinement and material, showing more and more resolute in developing an architectural style essential one hand, but at the same time refined and eclectic on the other hand, mixing together different items together and always managing to combine them with elegance. The Olivetti Showroom in Venice is the basis of the current Apple Store.

The shop consists of a large single room on the first floor, which includes non-stop the small entrance room adjacent to the Square and a discreet corridor, which leads to a rectangular room, with which the ground ends. In this great hall is a staircase, molded side with mismatches, through which you reach the second floor, half the size of the lower one. Also in this room, it is located very elegant ornamental fountain, whose nozzle consists of a slab of white marble and copper inside with the logo Olivetti, who pays a gentle flow of water in a sleek rectangular basin of black marble, perfectly smooth. On this hot, currently, it is planted beside a beautiful sculpture by Alberto Viani . All these areas were paved with a gentle game of marble and glass of Murano , a series of square tiles, very similar in form but different from area to area, for color, are interspersed with white stone trim and smooth, with a shiny effect very pleasant entire surface. The colors chosen by Scarpa are the red , the yellow and blue , ovverossia the primary colors . The extensive use of continuous windows along the perimeter of the ground floor contributes to an osmosis between the inside and outside the enclosure. This trend is also underlined by the position of the entrance room, arranged with a low threshold that smooth marble-floored trachyte of the square is lifted slightly and enter through a sliding door bellows in the first large room. Outside, the frames of the windows are in teak and white marble, with interior shelves modulated zipper and hanging lamps for lighting products. Under the entire outer wall of the shop runs a socket in concrete mixed with pebbles, contrasting well with the smoothness of teak and glass and camouflaged with the ancient pavement of the sidewalk of sottoarcate. On the side wall is present, behind a large logo of Olivetti, a small electrical substation, opened for maintenance.

In 2009, illustrates the precarious situation of the shop: it is therefore initiated the restoration of the interior, which ends with the riapetura space to the public April 20, 2011 [1] .”
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